“Retention is the new acquisition” – Gabe Kwakyi, ASO expert Introduction Developing a successful app is not just about getting users to install it. Retaining those users is equally important for ensuring that your app’s ROI remains strong over time. Too often, app developers focus only on attracting new users and ignore the power of...

Introduction Optimisation de l'App Store (ASO) is the process of optimizing mobile applications to rank higher in an app store’s search results. ASO is crucial for mobile developers looking to get their app noticed in a crowded app store. Toutefois, optimizing your app for ASO on multiple platforms can be challenging. Selon un expert d'ASO:...

Introduction If you are a mobile app developer, you know the importance of user engagement and user retention. With Google Play Instant, now you have a new tool to enhance your app’s user experience, and provide more value to your users. Google Play Instant eliminates the friction of downloading and installing mobile apps, by providing...

Introduction Google Play Store is the most popular app store for Android devices. Every day, millions of people visit the store to download new apps and games. As an app developer or marketer, it is important to optimize your app’s visibility in the Play Store to attract more users. Toutefois, many developers make mistakes in...

Introduction Google Play Store is the largest app store for Android devices, and it has over two million apps available for download. Avec autant d'applications disponibles, it is essential to optimize your app in order to be found by potential users. C'est ici que l'optimisation de l'App Store (ASO) entre en jeu. According to an...

Mobile First Indexing is a significant change in the way Google indexes websites. Since March 2021, Google has been using Mobile First Indexing as the default indexing method for all new websites. In short, Mobile First Indexing means that: Google looks at the mobile version of your website’s content first, instead of the desktop version....

Introduction The Importance of App Store Ranking ASO Tips to Improve App Store Ranking Summary Conclusion Introduction With millions of apps available on app stores, getting discovered by potential users can be difficult. That’s why focusing on app store optimization (ASO) is crucial for developers and businesses to increase visibility, téléchargements, et engagement. One major...

Introduction If you are an app developer, you know that optimizing your app for different devices and platforms is critical for its success in the market. Two emerging platforms that you need to consider are Android TV and Android Wear. Android TV is a smart TV platform that allows users to access apps, games, and...

Introduction Apple Arcade is a subscription-based gaming service launched by Apple in 2019 with the aim of providing users a high-quality gaming experience across iPhone, iPad, Mac, and Apple TV. With thousands of games, Apple Arcade offers a great opportunity for game developers to showcase their creativity, but it also means that the competition is...

Introduction If you’re reading this article, you’re probably looking to optimize your app for MacOS. The good news is that there are a number of ways to do this, many of which are relatively simple and easy to implement. Dans cet article, we’ll be taking a closer look at some of the best ways to...