Lastest Articles

How to Measure Success of ASO strategy?

Measuring the success of an app store optimization (ASO) strategy can be a challenging task, as there are many different metrics that can be used to evaluate its effectiveness. In this article, we will discuss some of the key metrics that you should be tracking in order to determine the success of your ASO strategy...

User Acquisition and Retention for Mobile Apps

User acquisition and retention are two important aspects of the success of a mobile app. User acquisition refers to the process of attracting new users to download and use the app, while user retention refers to the process of keeping existing users engaged with the app and preventing them from uninstalling it. In this article,...